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Importance of Media from Politicians’ PerspectiveIt is worth mentioning that media plays a crucial and pivotal role in forming and molding the public opinion. It can alter the public’s mindsets by giving extra ordinary emphasize to some particular aspect of the issue.
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Freeh chooses to focus on the media, statistics, and ultimately public opinion as his justification for increased funding. However he fails to realize the influence of the media and statistics in molding public opinion and the difference between public opinion and reality. Existing individualistic theories such as rational choice theory help.
Public opinion or Political opinion is the aggregate of individual attitudes or beliefs held by the adult population. Public opinion can also be defined as the complex collection of opinions of many different people and the sum of all their views. Since the 1950s, television has been the main medium for molding public opinion.
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Role of Media in Public Awareness. The power of media on our lives is immense, it is not only a source of entertainment but it helps in making us form our opinions on major issues of social importance Print and electronic media help in awareness related to current affairs In an era of information, the impact of media, be it print or electronic, on our lives, cannot be ignored.
Public opinion consists of the desires, wants and thinking of the majority of the people. It is the collective opinion of the people of a society or state on an issue or problem. This concept came about through the process of urbanization and other political and social forces. For the first time, it became important what people thought as forms of political contention changed.Democracy.